How many of your LinkedIn 1st Degree Connections perfectly fit in your target market?
A client
Sells to financial services companies and law firms
Targets companies with fewer than 2,000 employees
Has 2,800 connections on LinkedIn
We
Ran a reverse append on a random sample of these connections
Narrowed the client’s LinkedIn connections by industry sector and employee size
Ran custom keyword searches within the LinkedIn profiles of these connections
Found that roughly half of these connections are highly qualified prospects that we are now pursuing.
Your ideal sales prospects may be made up of your first-degree connections on LinkedIn – or those of your colleagues.
Are you mining your LinkedIn connections and those of your colleagues to find ideal target lists?
We are on behalf of clients like you. If you’ve read this blog this far, then let’s talk.