LinkedIn 1st Degree Connections and High Value Sales for B2B Publishers

How many of your LinkedIn 1st Degree Connections perfectly fit in your target market?

A client

Sells to financial services companies and law firms

Targets companies with fewer than 2,000 employees

Has 2,800 connections on LinkedIn

We

Ran a reverse append on a random sample of these connections

Narrowed the client’s LinkedIn connections by industry sector and employee size

Ran custom keyword searches within the LinkedIn profiles of these connections

Found that roughly half of these connections are highly qualified prospects that we are now pursuing.

Your ideal sales prospects may be made up of your first-degree connections on LinkedIn – or those of your colleagues.

Are you mining your LinkedIn connections and those of your colleagues to find ideal target lists?

We are on behalf of clients like you. If you’ve read this blog this far, then let’s talk.