As B2B publishers and salespeople, when are the right times to give thanks?

On Thursday, November 28? Yes.

On the day a great deal closes? Yes.

When our teams are performing on target? Yes.

When sales are taking place as part of a defined process? Yes.

When we are recognized by owners or investors? Yes.

When our salespeople recruit others to join our teams? Yes.

When key success factors have been defined and exceeded? Yes.

When we have hit our quarterly and annual targets? Yes.

All yes.

But the greatest cause for thanksgiving in our industry is the delight of our customers. Everything above comes back to the customer.

When our conference rooms and exhibit halls are full, when our site licenses are renewed, when advertisers don’t have to ask for another media kit – at times like these, our clients are evidencing our real success, and these are the best times to celebrate.