When engaging a contract salesperson like me, a publisher will typically brand the salesperson as an extension of their salesforce.

I receive an email address using the publisher’s email suffix and an email signature that presents me to its prospects as part of its brand.

With this approach, when I call a prospect of my client, I begin the conversation by saying, “I’m Paul Legrady, and I’m calling on behalf of Client.” This is accurate and directly reflects my client’s brand.

I’ve also used an approach that is based on my own company’s brand.

By email or the phone, I approach a client’s prospects by saying “I’m Paul Legrady, and I represent Client.” This is reflected in my own company’s email suffix and in my own email signature.

The impression of third-party representation can change the conversation from the perspective of my clients’ prospects.

Which branding makes most sense? It depends on the campaign, and it’s up to the publisher.