Paul Legrady LLC

MAKING High Value Sales
for B2B Publishers

Sales campaigns involving conference sponsorships, site licenses and group training rely less on email marketing, and they need different approaches. We have our own approaches that supplement the sales efforts that our clients already have in place, increasing their revenues while saving time, effort, and expenses – guaranteed.

 

Please feel free to review our work and schedule a complimentary call to discuss your interests. 

paul

Blogs

15 November 2024
Celebrating High Value Sales for B2B Publishers
31 October 2024
Evasion and High Value Sales for B2B Publishers
16 October 2024
Reframing High Value Sales for B2B Publishers
2 October 2024
Commissioning High Value Sales for B2B Publishers
26 September 2024
Personality in High Value Sales for B2B Publishers
12 September 2024
Persistence in High Value Sales for B2B Publishers
28 August 2024
Buyer Obligations in High Value Sales for B2B Publishers
21 August 2024
Brevity and High Value Sales for B2B Publishers
14 August 2024
Seniority and High Value Sales for B2B Publishers
7 August 2024
Responses to High Value Sales for B2B Publishers
26 July 2024
Trust in High Value Sales for B2B Publishers
17 July 2024
The Cumulative Draw
10 July 2024
Voicemail Returned
3 July 2024
Branding in Sales Contracting for B2B Publishers
25 June 2024
The Product, the Message, or the List?
17 June 2024
How Long Should the Sales Sequence Be?
31 July 2024
Pricing Disclosure and High Value Sales for B2B Publishers
8 June 2024
Warming Up the Cold Call

Email marketing suits B2B publishers perfectly for lower balance sales. 

Sales intelligence software, CRMs, social media, sales sequences, and cold calling can be effective for lower balance accounts. Business Development Representatives can also be effective finding interest from long lists of prospects.

We use more traditional selling techniques to identify new leads, secure video conferences, present agreements, and close sales.


We do this as an extension of a client’s sales team, adding to existing sales efforts with a different approach.

Methodology

We help B2B publishers find new clients this way.

1

Define New Prospect Profiles

We begin by understanding your business and the markets you serve. This allows us to recommend new markets and new companies that would benefit from your expertise.

2

Handpick Most Likely New Prospects

We identify the individuals who are most likely to be receptive to your sales effort. We suggest short and manageable lists of new prospects to pursue.

3

Develop Unique Sales Sequences

Prospects prefer to be reached in different ways. We structure sales sequences that are most likely to reach them and track our results for your review. 

4

Secure Video Conferences

Meaningful sales are unlikely to materialize without Zoom or Teams meetings. We arrange and lead these calls, which you are free to join.

5

Present the Agreement

We can present a template agreement or customize one with you for your prospect. Then we send the agreement on your behalf.

6

Show Value

Demonstrating value prior to close is critical. We participate in this follow-up using the content that you have developed for other purposes.

7

Close

We close sales on behalf of our clients, with their approval. We then submit invoices, track payment, and provide you all of the information you need to provide the service.