Paul Legrady LLC
MAKING High Value Sales
for B2B Publishers
Sales campaigns involving conference sponsorships, site licenses and group training rely less on email marketing, and they need different approaches. We have our own approaches that supplement the sales efforts that our clients already have in place, increasing their revenues while saving time, effort, and expenses – guaranteed.
Please feel free to review our work and schedule a complimentary call to discuss your interests.
Blogs
Email marketing suits B2B publishers perfectly for lower balance sales.
Sales intelligence software, CRMs, social media, sales sequences, and cold calling can be effective for lower balance accounts. Business Development Representatives can also be effective finding interest from long lists of prospects.
We use more traditional selling techniques to identify new leads, secure video conferences, present agreements, and close sales.
We do this as an extension of a client’s sales team, adding to existing sales efforts with a different approach.
Methodology
We help B2B publishers find new clients this way.
1
Define New Prospect Profiles
We begin by understanding your business and the markets you serve. This allows us to recommend new markets and new companies that would benefit from your expertise.
2
Handpick Most Likely New Prospects
We identify the individuals who are most likely to be receptive to your sales effort. We suggest short and manageable lists of new prospects to pursue.
3
Develop Unique Sales Sequences
Prospects prefer to be reached in different ways. We structure sales sequences that are most likely to reach them and track our results for your review.
4
Secure Video Conferences
Meaningful sales are unlikely to materialize without Zoom or Teams meetings. We arrange and lead these calls, which you are free to join.
5
Present the Agreement
We can present a template agreement or customize one with you for your prospect. Then we send the agreement on your behalf.
6
Show Value
Demonstrating value prior to close is critical. We participate in this follow-up using the content that you have developed for other purposes.
7
Close
We close sales on behalf of our clients, with their approval. We then submit invoices, track payment, and provide you all of the information you need to provide the service.